The Consequences of Cultural Conflicts Within Airbus

Today I’m gonna use an old example: the failure of the A380 launch by Airbus in 2006. For those who don’t remember: the launch was delayed by nearly one year, and it cost the company about $6 billion. It was due to a misalignment in the design processes of the aircraft. The teams in Germany were using an older version…

How Our Ability to Cope With Uncertainty Affects Innovativeness

I’m currently reading Cultures and Organizations by Geert Hofstede. What struck the most so far, and I’m on page 212, is the idea how uncertainty avoidance impacts our ability to innovate. In retrospect, it seems quite obvious that “the extent to which the members of a culture feel threatened by ambiguous or unknown situations” – uncertainty avoidance –  has an…