The Power of the Culture Industry: influence through symbols

What is the culture industry? When we talk about the culture industry, we refer to the mass-production of cultural goods. In other words: those who are part of the culture industry, are the people who ‘create’ popular culture. This can come in many forms, such as films, magazines, radio programmes, and so on. Horkheimer and Adorno, the inventors of the…

Caught in a spiral of silence. Who really tells us what to think about?

In the past, researchers thought that the media are all-powerful! They assumed that we are all the same, and that we all respond to the same messages in the same way. This effect was called the hypodermic needle, suggesting that messages are injected directly into our brain. You can check out more about the theory here. Today, researches are much…